This guide will take you through how to measure your online presence. It boils down how well your brand is influencing your target audience. There is no one unit of measurement for online visibility because it depends on your industry, niche, and competition. The ultimate goal of online visibility is to align the quality of your presence with your brand and services, and to increase the quantity of touch points for your brand so you can reach a bigger audience.
That includes search engines like Google, social media channels like Facebook, guest blog posts, media mentions, reviews, directories, Reddit threads, image searches, that old account you filled out ages ago…. Simply put, it’s all the places online that your brand shows up. Online visibility is the presence of your brand online.
